MyDataRemoval Releases Internal Audit Results Following Consumer Reports Study

November, 9 2024

Recent findings from a consumer advocacy group have raised concerns about the effectiveness of people-search site removal services, revealing high rates of ineffectiveness among tested companies. Notably, MyDataRemoval was not included in this study. In response, MyDataRemoval conducted an internal audit to evaluate its standing to evaluate its internal performance using publicly available benchmarks for context, to better understand how its internal performance metrics compared with publicly available research. Building on this success, MyDataRemoval has since enhanced its methodologies and technologies for data removal. As a result, MyDataRemoval observed removal rates of approximately 70% within the first week and up to 90% within four months in its internal audits, using its own cohort-based evaluation methodology.

Key Findings from the Consumer Reports Study and MyDataRemoval's Internal Audit:

• Internal Audit Results (Methodology Differs from Consumer Reports): MyDataRemoval observed removal rates exceeding 70% within the first week in its internal audit. These results were generated using a different methodology than the Consumer Reports study and should not be interpreted as a direct head-to-head comparison.
• Effectiveness over time: In MyDataRemoval's internal audit, removal rates reached approximately 80% within one month and 90% within four months, based on cohort-based measurements.
• Contextual Comparison: Publicly reported Consumer Reports results indicate average first-week removal rates of approximately 30% across tested services, while MyDataRemoval's internal audit observed different first-week removal rates under its own methodology.
• Publicly reported benchmarks: Consumer Reports reported four-month removal rates ranging up to 68% among tested services, depending on provider and methodology.

How MyDataRemoval Evaluates and Improves Its Process

MyDataRemoval’s internal audits indicate strong early and sustained removal performance under its evaluation framework in the initial stages of data removal but also continues to outperform over time. Its proprietary methods, commitment to ongoing audits, and dedication to continuous improvement reflect an ongoing commitment to measurement, transparency, and continuous improvement.

Illustrative Examples from Internal Audit and Publicly Available Reports

The following examples describe MyDataRemoval’s internal audit observations only and are not intended as performance comparisons with other services.

• BeenVerified: In MyDataRemoval's internal audit, removal requests submitted through its process were observed to be completed within one week for the sampled cohort. Consumer Reports reported lower average removal rates for similar sites using a different methodology.
• CheckPeople: In MyDataRemoval's internal audit, removal requests submitted through its process were observed to be completed within one week for the sampled cohort. Consumer Reports reported lower average removal rates for similar sites using a different methodology.
• PeopleFinders: In MyDataRemoval's internal audit, removal requests submitted through its process were observed to be completed for all profiles of the sampled cohort of the time after four months for the sampled cohort. Consumer Reports reported lower average removal rates for similar sites using a different methodology.

A Commitment to Continuous Improvement

MyDataRemoval acknowledges that while current effectiveness rates are internally measured, there is still room for growth. The goal is to achieve over 90% removal rates across all categories and time frames. MyDataRemoval is committed to conducting monthly audits and making these results publicly available to ensure transparency and continuous improvement. You can see the most recent audit results here.

Privacy is more important than ever, and MyDataRemoval is here to help individuals reclaim theirs. Do not settle for ineffective data removal—learn more about a service committed to transparency, measurement, and ongoing improvement. Find MyDataRemoval at www.mydataremoval.com or contact us at hello@mydataremoval.com or call (855) 700-2914 to start your journey towards a more private online presence.

Stay tuned for our monthly audit updates to see how we are continuously improving to make your personal information private once again.

We will update the results of our internal audits each month.

Audit date	Profiles removed within 1 week (MyDataRemoval internal audit; cohort-based methodology)	Profiles removed within 1 month (MyDataRemoval internal audit; cohort-based methodology)	Profiles removed within 4 months (MyDataRemoval internal audit; cohort-based methodology)
8/9/2024	85%	71%	73%
9/9/2024	85%	78%	92%
10/9/2024	59%	81%	90%
11/9/2024	77%	81%	90%

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