What is Phishing Attack? The Cybercrime That Could Steal Your Identity

Understand what a phishing attack is and how this cybercrime can steal your identity, as we explain tactics used by scammers and how to protect yourself effectively.

By James Wilson

The threat of a phishing attack looms large over personal and organizational cybersecurity. These phishing scams exploit various methods to deceive users. 

Each type of phishing attack has one goal: to trick the recipient whether through a phishing email, text message, or voice phishing (vishing) into revealing sensitive data. A successful phishing attempt often leads to severe consequences like data breaches, identity theft, and even ransomware attacks.

Phishers create a sense of urgency in their messages to push recipients to act hastily. This could be a fraudulent invoice demanding immediate payment or a fake alert prompting you to click on a phishing link. 

Such links may install malware, compromise your login credentials, or steal your credit card information. Despite the increasing awareness training and efforts to report phishing, the sophistication and frequency of these phishing campaigns continue to rise.

Learning how to prevent phishing by questioning every phishing message and double-checking the authenticity of requests for your personal data is very important. 

This article will delve deep into the mechanisms of regular phishing, offering insights into how you can protect your online accounts and mobile devices against this pervasive form of cybercrime.

Understanding Phishing Scams

The Evolution of Phishing

Phishing has evolved from simple deceptive emails seeking passwords to complex schemes involving multiple stages of deception. It started in the mid-1990s with attackers posing as AOL staff to steal user passwords, and has since diversified to include a variety of methods and targets.

How Phishing Works


Targeting: Phishers decide whom to target, often choosing individuals who might have access to valuable data. This could be anyone from a regular internet user to an employee in a large company.

Crafting the Message: The attacker crafts a message designed to look as if it's from a trusted source, such as a bank, a well-known company, or even a friend. This message may include logos and other identifiable information stolen from legitimate websites to make it look authentic.

Delivery: The message is typically delivered via email, but can also come through text messages (smishing), social media, or voice calls (vishing). It often urges the recipient to take immediate action, such as clicking on a link or downloading an attachment.

Deception: The link might lead to a fake website that mimics a real one, where victims are fooled into entering personal information, or the attachment could contain malware that automatically downloads to their device.

Exploitation: Once the information is stolen, attackers can use it to access accounts, initiate unauthorized transactions, or even steal the victim's identity.

Common Types of Phishing Attacks

Email Phishing: The most common form, where attackers send fraudulent emails designed to look like they're from reputable sources. Victims are often tricked into providing personal information or clicking on links that install malware.

Content Injection: This involves hackers inserting malicious code into legitimate websites, which then manipulates the site to collect user data surreptitiously.

CEO Fraud and Whaling Attacks: These sophisticated scams target top executives and senior managers to steal significant sums of money or sensitive information through impersonation and social engineering.

Website and URL Spoofing: Attackers create fake websites or URLs that closely resemble legitimate ones, tricking users into entering personal information.

Mobile Phishing: Occurs through apps or malicious ads that compromise phone security.

SMS Phishing (Smishing): Uses text messages to lure recipients into revealing personal details or clicking on malicious links. These messages may claim to be from a bank, a friend, or a well-known retailer offering too-good-to-be-true promotions.

Calendar Phishing: Hackers send unsolicited calendar invites which automatically appear in victims’ calendars. These invites often contain links to phishing sites and create a sense of urgency to act.

Spear Phishing and Clone Phishing: These are highly targeted attacks where the scammer knows some personal details about the victim, making the fraudulent emails appear very convincing.

Voice Phishing (Vishing) and AI Voice Generators: Utilize phone calls to extract personal details. AI technology can mimic familiar voices, misleading victims into believing they are speaking to someone they trust.

Pharming and Page Hijack Attacks: Redirecting users seamlessly from legitimate websites to malicious ones without the user's consent or knowledge.

Evil Twin Attacks and Covert Redirects: These involve setting up fraudulent Wi-Fi networks that look legitimate. Users connect and unknowingly expose their information to the attacker.

Chatbots: Used on legitimate-looking websites, these automated systems can trick users into providing sensitive information by mimicking customer service agents.

Phishing Techniques Explored

Common Manipulation Tactics

URL Spoofing: This involves crafting URLs that appear legitimate but lead to malicious sites. Attackers often use misspellings or substitute characters that look similar to the untrained eye, tricking users into thinking they are visiting trusted websites.

Link Manipulation and Shortening: Phishers manipulate links by embedding them within legitimate-looking text or using link-shortening services to obscure the actual URL. Users who click these links are redirected to harmful sites where their personal information can be compromised.

Homograph Spoofing and Graphical Rendering

Homograph Spoofing: This tactic exploits characters that look alike but are different, such as using a Cyrillic ‘a’ instead of the Latin ‘a’. It makes the URL appear to belong to a well-known site when it actually leads to a phishing site.

Graphical Rendering: Involves the use of images or visual elements to mimic the appearance of legitimate buttons or links. For example, what appears to be a normal download button on a webpage might actually be an image that, when clicked, leads to a phishing site.

How to Protect Yourself and Prevent Phishing

Preventative Tools and Techniques

Antivirus and Antispyware Software: These are fundamental tools that help detect and remove malicious software from your devices, acting as the first line of defense against malware that could be installed through phishing attempts. Software like Avanan offers anti-phishing software for cloud-hosted email, tying into your email provider using APIs to train their AI using historical email. 

Desktop and Network Firewalls: These security measures monitor incoming and outgoing network traffic based on security rules set by the user or administrator, effectively blocking unauthorized access to your devices.

Antiphishing Toolbars and Phishing Filters: Browser extensions that can help you identify malicious websites. These tools scan each site you visit and compare it to lists of known phishing sites, alerting you to potential dangers before you enter personal information.

Email and Web Security Gateways

Function: These gateways filter incoming and outgoing communications for malicious threats, including phishing emails, by scanning content for malicious links and attachments.

Benefits: They prevent phishing emails from reaching your inbox, thereby reducing the risk of accidental clicks on malicious links.

Features: Some gateways offer advanced threat protection like sandboxing, where suspicious files are opened in a secure, isolated environment to check for potential threats.

Implementation: For businesses, integrating these gateways can help protect all network users by stopping attacks before they reach individual devices or corporate servers.

Spam Filters: Not only do these filters help declutter your email inbox, but they also serve as a crucial barrier against unsolicited emails that could be phishing attempts. These filters assess the origin of the email, its formatting, and its content for red flags, such as suspicious sender addresses or the presence of malware.

Best Practices for Individuals and Organizations

Never Provide Personal Information in Response to Unsolicited Requests

Always be wary of emails, messages, or phone calls that ask for personal information like social security numbers, passwords, or banking details, especially if you did not initiate the contact.

Validate Potentially Legitimate Contacts Through Official Channels

Phishers often disguise themselves as representatives from real companies or organizations to extract personal or financial data. If you receive a suspicious request, do not use the contact information provided in the message itself.

Use known and trusted contact information from the company’s official website or your previous correspondences to verify the request’s authenticity. This can involve calling the official customer service number or sending an email to an official address.

Use official websites or trusted directories to find legitimate contact information. Apps and tools that provide reverse lookup services can also verify the legitimacy of phone numbers or email addresses.

Regularly Review Financial Statements for Unauthorized Charges

Regular monitoring of your bank statements, credit card statements, and other financial accounts helps you catch unauthorized transactions early, which is crucial in limiting the damage caused by phishing attacks.

Set up alerts with your bank to receive notifications of unusual activity. Many financial institutions offer free services that notify you of transactions in real-time via SMS or email, which can be crucial for early detection.

What to Do if You Fall Victim

Contact your bank or financial institution immediately and alert it to the situation.

If you have disclosed sensitive information in a phishing attack, you should also contact one of the three major credit bureaus and discuss whether you need to place a fraud alert on your file, which will help prevent thieves from opening a new account in your name. Here is the contact information for each bureau's fraud division:

TransUnion Equifax Experian
800-680-7289 800-525-6285 888-397-3742
P.O. Box 6790 Fullerton, CA 92634 P.O. Box 740250 Atlanta, GA 30374 P.O. Box 1017 Allen, TX 75013

Report all suspicious contacts to the Federal Trade Commission, or by calling 1-877-IDTHEFT.


Understanding the common types of phishing attacks is crucial for protecting oneself in the modern age. Phishing attacks often exploit familiar tactics, yet they continuously evolve, employing the latest phishing techniques to appear more convincing. 

To detect phishing and recognize a phishing attack, individuals and organizations must stay vigilant and informed about phishing work and common phishing methods. Implementing phishing protection measures, conducting phishing simulations, and educating employees about how to spot a phishing email or message containing suspicious links are essential steps. Remember, every phishing attack attempt you report helps improve defenses against these cyber threats.

As phishing remains a significant vector for phishing, always verify the source of any unsolicited request for personal information, especially if the email was sent unexpectedly. By learning to identify phishing and recognize phishing techniques, you can better safeguard your personal data against these nefarious attempts. 

Remember, when in doubt about a suspected phishing attempt, it’s safer to verify than to regret. By enrolling with [plans]MyDataRemoval[/plans], you take a significant step towards securing your digital footprint and reclaiming control over your personal data online and avoid identity theft. Simply reach out to us at or call us at (855) 700-2914 to get started with protecting your online privacy.