Privacy, Security

What Can Clickbait Teach Us about Online Privacy?

Oct. 19, 2021 / My Data Removal Staff
Clickbait Netflix Original Promotion
What Clickbait Teaches Us about Online Privacy

Clickbait is a television miniseries released on Netflix in August 2021. It was among the most viewed shows of September 2021 according to Nielsen. The story follows a man who goes missing and his family and media look for him. They discover he had different personas and did things online and in-person that were incongruent with his family man image.

Some parts of the movie are somewhat extreme, but other parts are quite realistic. Ben Park, the reporter that is determined to get the inside scoop on Nick and his family, does some investigative research online and finds a lot of information on Nick. Sadly, the tools he used to dig up information on Nick are tools that anyone can use against us. Those tools are data brokers and people search websites.

Your data is available and purchasable online

Your data is all over the internet. If you use social media, obviously, your information is on social media sites. What you share on social media has likely found its way to data brokers. Data brokers and people search websites still have your information even if you don’t use social media.

The type of data available depends on the type of site. Your data on social media sites is limited to what you put onto those sites. They likely know your demographic information, employment information, interests, hobbies, and friends. They likely also know what you look like if you have uploaded pictures. That is a lot of information. Just look at how specific you can be when using targeted advertising on a social media platform.

People search sites focus mostly on demographic information. They know your name, date of birth, addresses, phone numbers, relatives, and sometimes email addresses.

Data brokers try to build extensive files on consumers. Aside from demographic information, they collect your preferences, opinions, political persuasions, online search history, online browsing history, interests, and hobbies. The richer a profile they can gather on you, the more money they can charge when they sell your information.

How they get your data

Sometimes we give them the data, but mostly they get it without us really being aware. When was the last time you read the terms and conditions?

Your information is valuable. Everyone wants a piece, and pretty much everyone is in on it.

What you can do about it

Some people think that because they've never had their identity stolen, they don't need to worry about these issues. This is the easiest and cheapest option. It also means your data is still out there. Juste because you've never been in a car accident doesn't mean it is a good idea not to wear a seatbelt.

For those who want to do something about it, there are two options:do it on your own, or have someone else do it for you.

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